Graduated in law and political sciences Muriel Dunoyer, developed, thanks to her career within GE Information Services, real talents to practice strategic thinking, innovation management and competitive positioning. When she started to work with VIVALIB in 2008, the intention was to gather all necessary competences to advise building companies and social housing corporations on how to produce, on a large scale, a new generation of apartments, able to meet the expectations of people willing to live AND age at home, while keeping their autonomy as long as possible. VIVALIB is now recognized as a key advisor in these matters. Muriel Dunoyer has been nominated President of VIVALIB in 2015 and is often invited in events related to strategic thinking about smart homes or aging issues as an AAL expert.